Fans of Magnolia Bakery’s famously sweet cupcakes, rejoice. Now you no longer need to schlep downtown for a dose of that toothache-inducing buttercream frosting. Magnolia has just opened an under-the-radar outpost (no signage yet?) on the corner of 49th street and 6th avenue–tourist central and spitting distance from about a million snackish office workers.

There’s a bit more selection here than I remember in the West Village location, and I’ll probably check out the promising-looking cheesecake, cookies, and various other treats when I’m craving something sweet. My peanut butter bar with heath candy bar crumbled on top ($2.50) was a delightful, if intense, post-lunch pick-me-up. But unsurprisingly, all the action here is around the cupcake window. I have to be honest: I never understood what made these cupcakes so damn special, besides the shout-out on Sex in the City, but at least here they are behind a pane of glass. In the downtown location, shoppers graze their coat-sleeves through frosting as they serve themselves in a kind of dog-eat-dog cupcake frenzy. Also, there wasn’t a line out the door in the 49th street spot–not yet, anyway. I think that is what bothered me about Magnolia in the West Village; not that people were eating those cupcakes, but that they would stand in a line wrapped around the block for half an hour in the freezing cold to eat those cupcakes. I was fooled once; I got in the line, thinking there might be something unbelievably delicious hidden under all that pastel frosting; there wasn’t. It was a cupcake, no more, no less. Needless to say, I haven’t recovered from my disappointment.

Magnolia Bakery 1240 Sixth Avenue, at 49th Street