Rice to Riches

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rice to riches

Rice to Riches sells rice pudding. But wait–don’t go yet! This isn’t like other rice pudding you’ve had; this rice pudding is FUN! At least, everything about this shop wants you to think so–from the pod-like front doors, to the overly-designed packaging, which consists of indestructible orange plastic UFO-shaped dishes and odd curving implements from a future where spoons are obsolete. Not to mention the girth-obsessed signage everywhere,  proclaiming “big is beautiful” and “no skinny bitches.” Located smack in shopping-obsessed Soho, it’s no surprise this place is a draw for out-of-towners. But if there are two things that can do battle with “touristy” and “kitschy,” they are “creamy” and “delicious.”

rice to riches
I admit it, this probably the best rice pudding I’ve ever had; and some of the best pudding I’ve had, period. The rice is cooked to ideal tenderness, and the texture can only be faulted, at times, for being too rich. But they warned you, didn’t they? Half a serving of their smallest size, the “solo” ($6) is usually enough to send “full now please stop” signals ricocheting from my brain. Flavors have been composed to mimic their real-world counterparts with satisfying accuracy: coast to coast cheesecake, fluent in french toast, and take me to tiramisu being among my favorites. I’d advise avoiding citrus flavors like surrender to mango, which is completely overpowering. My all-time favorites are the relatively-plain category 5 caramel and understanding vanilla, with a topping like crumbled graham crackers or caramel sauce ($1 each). Luckily, free samples of puddings are available and limited only by how much you wish to irritate the counter person helping you.

The only thing that really nags me is the packaging. Once you get past the initial novelty, it seems a bit of a waste. Sure the tupperware-grade bowls are reusable, but I don’t need more plastic dishes. Throw my pudding in a paper cup so I at least feel like I’m not poisoning planet earth, why don’t you?

Rice to Riches
37 Spring St. between Mulberry St. and Mott St.
Sun-Thu 11am-11pm, Fri-Sat 11am-1am.